Marketing & Strategy

Hanaa
Vyas

MSc Marketing & Strategy · University of Warwick

Blending analytical rigour with creative instinct. I specialise in sponsorship, brand partnerships, and commercial marketing. Particularly passionate about the business of sport and the structures that make great brands move.

Hanaa Vyas

Based in

Coventry, UK

01

About

£3.5K
Sponsorship Closed
1500+
Event Attendees Managed
8.52
BBA GPA / 10
4
Languages

I'm an MSc Marketing & Strategy student at Warwick Business School, graduating September 2026. My background spans agency, brand, and research roles across the UK and India, with hands-on experience in sponsorship acquisition, commercial negotiation, and multi-stakeholder campaign delivery.

My academic work has deepened my interest in the strategic and commercial architecture of sport, from analysing the Formula 1 Concorde Agreement's revenue frameworks to developing integrated brand campaigns. I'm drawn to roles where marketing, commercial planning, and business development intersect.

Outside of work, I'm a certified Aerial Dancer, a guitar player, and an avid follower of Formula 1, not just for the racing, but for the extraordinary commercial machine behind it.

Sponsorship Brand Partnerships Commercial Strategy Formula 1 Analytics Campaign Delivery Negotiation Content Strategy
02

Experience

Oct 2025 – Sep 2026
Marketing & Outreach Executive
Warwick Graphic Design & Marketing Society
Leading data-driven marketing and outreach campaigns to grow club visibility, student engagement, and employer partnerships across the University of Warwick.
Leadership
Mar – Apr 2025
Social Media Marketing Intern
Because Agency · India
Managed content planning for a government-funded EdTech client across a 2–3 month forward schedule. Coordinated multi-level approval cycles and maintained Excel trackers across multiple client accounts.
Agency
Jul 2023 – Oct 2024
Marketing Intern
NEYO Ltd · UK
Delivered end-to-end LinkedIn content strategy, from planning through publication. Coordinated directly with the Marketing Manager on campaign execution, managing competing deadlines across multiple workstreams simultaneously.
Brand
May 2024
Sponsorship & Events Lead
CasaVyoMay / Vyoma Events · India
Secured ₹3.7 lakh (~£3,500) in corporate sponsorship across two deals with IDFC Bank and Concept Motors, through concept selling, commercial negotiation, and relationship management. Co-organised a multi-category 1,500-person cricket tournament, including a franchise-style player auction.
Commercial
May – Jun 2024
Marketing Intern
Integrity Data Services · India
Grew social media audience by 20% in a single month through data-driven content optimisation. Managed performance tracking, campaign reporting, and competitor benchmarking.
Analytics
03

Key Highlights

Sponsorship & Commercial Negotiation
Closed two corporate sponsorship deals with IDFC Bank and Concept Motors, securing funding for a 1,500-person events series through concept selling and stakeholder relationship management.
£3,500+
Formula 1 Commercial Analysis
Produced an in-depth academic case study on the 2021 F1 Concorde Agreement by examining revenue distribution, stakeholder negotiation dynamics, and the commercial frameworks between FIA, FOM, and constructors.
Warwick WBS
Integrated Campaign Delivery
Led the 'Feel First' campaign for The INKEY List by delivering a 12-week social media content calendar, campaign video production, and a live strategy presentation from brief to execution.
End-to-End
Audience Growth
Grew a brand's social media following from 800 to 960 followers in a single month, a 20% uplift through data-driven content optimisation and targeted campaign execution.
+20%
Large-Scale Event Management
Co-organised a multi-category cricket tournament across men's, women's, and children's divisions, managing fixture scheduling, team coordination, and live logistics for up to 1,500 attendees across four weekend events.
1,500 Attendees
Brand Strategy Research
Dissertation (86%) examining the Havmor to Hocco rebrand in India, a comprehensive analysis of repositioning strategy, consumer perception shifts, and brand identity transformation.
86% Distinction
04

Projects

Negotiation IB9RG0 · Warwick Business School

2021 Formula 1 Concorde Agreement

Commercial & Legal Frameworks Analysis

In-depth case study examining the commercial architecture of the 2021 Concorde Agreement, analysing revenue distribution structures, stakeholder negotiation dynamics, and the power balance between the FIA, Formula One Group, and the ten constructors.

Commercial Frameworks Negotiation Dynamics Revenue Distribution
Integrated Campaign IB845B · Marketing Through Social Media

'Feel First' — The INKEY List

Brand Campaign · Group Project

Developed and produced a full integrated marketing campaign for The INKEY List, including a 12-week social media content calendar, campaign video production (iMovie), strategy slide decks, and a live presentation. Delivered end-to-end from brief to execution.

Content Strategy Video Production Campaign Delivery
Simulation Project Management Module · Warwick

Live Project Management Simulation

7-Hour Real-Time Team Simulation

Participated in a full-day live simulation managing a complex project from brief to completion, making real-time stakeholder decisions, building a critical path analysis and Gantt chart in pre-simulation prep, and balancing competing priorities under time pressure across multiple project stages.

Critical Path Analysis Gantt Chart Stakeholder Decisions
04

Skills & Tools

Marketing & Strategy
Sponsorship & Commercial Strategy
Brand & Campaign Strategy
Market Research & Analytics
Social Media & Content Strategy
Stakeholder & Client Management
Technology & Tools
Excel & PowerPoint
Adobe Photoshop & Canva
Google Analytics & HubSpot
Power BI & Data Visualisation
Mailchimp & Contentful
Languages
EnglishC2 · Native Proficiency
HindiC2 · Native Proficiency
GujaratiC2 · Native Proficiency
FrenchA1 · Beginner
Education
2025 – 2026
MSc Marketing & Strategy
University of Warwick · Warwick Business School
Strategic Management · Analytics · Luxury Marketing · AI in Business · Social Media
2021 – 2025
BBA — Marketing & Mass Communication
Pandit Deendayal Energy University · India · 8.52/10
Dissertation 86%: Rebranding Analysis — Havmor to Hocco
06

Let's Work Together

I'm actively seeking graduate roles in marketing, commercial strategy, and business development. Open to opportunities across sport, automotive, luxury, and consumer brands.

Vyashanaa05@gmail.com